---
title: 'SF Studios supports Pippi of Today'
url: 'https://press-international.sfstudios.se/post/sf-studios-supports-pippi-of-today'
author: 'SF Studios International I Press room'
published: '2021-07-07T11:15:24+00:00'
updated: '2021-07-07T11:15:24+00:00'
description: "From July 5 to August 22, SF Studios launches a Nordic campaign in support of Pippi of Today – an initiative from The Astrid Lindgren Company in partnership with Save the Children. A portion of the revenue from TVOD and EST-transactions of from our catalogue of Astrid Lindgren-films will go directly to the initiative to support girls on the move - the Pippi’s of today!Previously, SF Studios has co-financed the promotional film \"Pippi of Today\", produced by FLX, together with Astrid Lindgren AB and Rädda Barnen/Save the Children.\r\n\_"
image: 'https://frontend-assets.clipsource.com/5e956ef8ad533/sfsi-5e957016a50e1/2021/07/05/60e2e46da7c9e_thumbnail.jpg'
category: 'Press release'
language: en
---

# SF Studios supports Pippi of Today

![](https://frontend-assets.clipsource.com/5e956ef8ad533/sfsi-5e957016a50e1/2021/07/05/60e2e46da7c9e_thumbnail.jpg)

**From July 5 to August 22, SF Studios launches a Nordic campaign in support of Pippi of Today – an initiative from The Astrid Lindgren Company in partnership with Save the Children. A portion of the revenue from TVOD and EST-transactions of from our catalogue of Astrid Lindgren-films will go directly to the initiative to support girls on the move - the Pippi’s of today!  
  
Previously, SF Studios has co-financed the promotional film "Pippi of Today", produced by FLX, together with Astrid Lindgren AB and Rädda Barnen/Save the Children.**

The initiative was launched to commemorate the 75th anniversary of Pippi Longstocking. Read more [here](https://www.pippioftoday.com/).