AI-generated version of Ingmar Bergman's Persona
Photographer: Sven Nykvist
Copyright: SF Studios (@AB Svensk Filmindustri)
To initiate a discussion of how AI will affect the film industry, Göteborg Film Festival together with SF Studios, Gothenburg Film Studios, and the Ingmar Bergman Foundation are producing an AI-generated version of Ingmar Bergman's feature film Persona where Alma Pöysti plays Liv Ullmann’s character Elisabet Vogler. The film experiment will be screened exclusively once at the Göteborg Film Festival 2024 in the presence of Liv Ullmann and Alma Pöysti.
Ingmar Bergman's Persona is the most celebrated film in Swedish cinema history and one of the most discussed and influential films in the world.
What happens to a film when an actor's face is changed? In this case featuring actress Alma Pöysti in Liv Ullmann's role as Elisabet Vogler.
We want to add an artistic and existential dimension to the on-going debate on production-technical possibilities and threats in relation to AI and we want to do it by engaging with Ingmar Bergman's incomparable film.
This AI-generated cinematic experiment will be screened exclusively once at the Göteborg Film Festival 2024 in the presence of Liv Ullmann and Alma Pöysti. The screening will be followed by a discussion on acting and technology.
This experiment is a collaboration between Göteborg Film Festival, SF Studios, Gothenburg Film Studios and The Ingmar Bergman Foundation.
Read more about this initiative here.
For more information, please contact:
Stefan Klockby, SVP Public Affairs, SF Studios, stefan.klockby@sfstudios.se, +46 70 528 35 15
About SF Studios
SF Studios is one of the world’s oldest film companies and is celebrating 100 years in 2019. Today SF Studios is the leading film studio in the Nordic region with its headquarters in Stockholm, Sweden and offices in Oslo, Copenhagen and Helsinki. The company is producing and distributing feature films and TV series as well as providing the streaming service SF Anytime. SF Studios is part of the leading Nordic media company Bonnier.
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