Skip to main content

Joshua Mehr new CEO at production company FLX

13 November 2023

Joshua Mehr, new CEO of FLX

Joshua Mehr has been appointed new CEO of FLX, effective from January 8, 2024. Joshua has a long and broad experience from the film and TV industry and has during the last nine years worked as Head of Business Affairs at FLX with internationally acclaimed productions such as Sunny Side, The Bonus Family and Quicksand. FLX is one of Scandinavia’s largest and fastest growing production companies and is owned by founder and creative director Felix Herngren and current CEO Pontus Edgren together with majority owner SF Studios.

"I am very happy that Joshua Mehr, who has an extremely good understanding of the industry and FLX in particular, has agreed to take on the role as CEO of FLX. I also want to take the opportunity to thank Pontus Edgren for his fantastic work in building FLX to become one of Scandinavia's most successful production companies. We very much look forward to continuing our great collaboration under Joshua's leadership”, says Iréne Lindblad, CEO of SF Studios and chairman of the board of FLX.

FLX has built its success by producing high quality content that appeal to a broad audience and by combining high level of creativity with strong business focus. Joshua Mehr joined the company in 2015 as Head of Business Affairs, after having a similar role at the production company Another Park Film. Current CEO of FLX, Pontus Edgren, has chosen to leave FLX on his own initiative and he has been in dialogue with FLX's owners for some time to ensure a smooth succession.

“I am really grateful for all the fantastic years with Pontus as CEO of FLX. As a smart strategist with clever humor and a lot of heart, he has made FLX grow into one of Sweden's largest production companies and a very fun workplace. I now look forward with joy to an exciting new time at FLX with Joshua Mehr at the helm where his wise, creative and multi-faceted ideas can continue to drive FLX's success", says Felix Herngren, founder, partner and creative director for FLX.

“With clear and strong leadership, FLX has gathered some of the industry's best and created a fantastic platform for creators. I want to thank Pontus for nine fantastic years together. It feels very exciting to now continue building the company together with Felix and all employees as we enter a new phase. FLX has always had a huge breadth and is well positioned in a changing market”, says Joshua Mehr.

For more information, please contact:
Kristina Linglöf, EVP HR & Communications SF Studios, kristina.linglof@sfstudios.se, +46 70 305 22 27

About FLX
FLX, one of Scandinavia's largest and fastest growing production companies founded by Felix Herngren, is behind tv-series such as Sunny Side, Bonus Family, Love & Anarchy, Quicksand, feature films such as The 100-Year-Old Man Who Climbed Out of the Window and Disappeared, Sunny Side (the movie), Bert’s Diary, Day by Day, Comedy Queen, non-scripted productions such as Komiker utan Gränser, Barncancergalan, Luuk & Hallberg, and is a producer of commercials and branded content for brands such as DN, IKEA, Generation Pep, FELIX, Swedish Pensions Agency, VISA, Tetra Pak och Ikano. In 2019, SF Studios became the majority owner of FLX, and Pontus Edgren and Felix Herngren have since remained significant minority owners in the company.

About SF Studios
SF Studios, established in 1919, is one of the world’s oldest film companies. Today SF Studios is the leading film studio in the Nordic region with its headquarters in Stockholm, Sweden and offices in Oslo, Copenhagen and Helsinki. The company is producing and distributing feature films and TV series as well as providing the streaming service SF Anytime. Alongside its own production operations including Paradox, SF Studios owns the production companies FLX and Motion Blur and is part of the leading Nordic media company Bonnier.

Latest news

24/8/2026

Kristofer Hivju and Frida Hallgren to star in Martina Haag and SF Studios’ new film True Love

Following the major success of her directorial debut, Martina Haag is back – with a romantic comedy about love, betrayal, money, and finding the courage to trust someone again.

19/8/2026

SF Studios to distribute Elling – Echo of a Friend, starring Per Christian Ellefsen and Sven Nordin in a new film by Daniel Fahre

Production has begun on Elling – Echo of a Friend, the fourth feature film based on Ingvar Ambjørnsen's novels. Per Christian Ellefsen and Sven Nordin return as Elling and Kjell Bjarne, directed by Daniel Fahre from a screenplay by Melike Leblebicioğlu Kaveh. The film is produced by Fenomen and 4 ½, distributed by SF Studios, with a planned premiere in cinemas in fall 2027.

17/8/2026

SF Studios brings Life on Seacrow Island to the big screen as a feature film

Following the success of the 2025 television series Life on Seacrow Island (Vi på Saltkråkan), SF Studios is bringing Astrid Lindgren's beloved archipelago world to cinemas. The feature film is now in production, directed by Fredrik Edfeldt, who also co-wrote the screenplay with Karin Arrhenius. It is produced by SF Studios in collaboration with Astrid Lindgren AB, Sveriges Television, Film Stockholm and Film i Väst, with support from the Swedish Film Institute and the Nordic Film & TV Fond.

03/8/2026

SF Studios and Paradox's Beloved Selected as Opening Film of the Norwegian International Film Festival in Haugesund

SF Studios' Norwegian production company Paradox announces that Beloved, written by Nobel Prize laureate Jon Fosse and directed by Erik Poppe, will premiere on 23 August 2026 as the opening film of the 54th Norwegian International Film Festival in Haugesund.

26/6/2026

Ville Gideon Sörman wins this year's Ingmar Bergman Script Award

At the closing ceremony of Bergman Week, Ville Gideon Sörman was announced as the recipient of the Ingmar Bergman Script Award for his feature film screenplay Lange Lyse Nætter (Long Lasting Nights). The award is a collaboration between SF Studios and Bergman Center, established to encourage promising filmmakers and screenwriters to develop feature-length scripts that unite artistic ambition with broad audience appeal.

04/6/2026 - Last updated 5 June 2026

Pretty Young Thing, Pretty Young Love and Pretty Young Summer: SF Studios begins production on the final film in the Pretty Young trilogy

Three films. Three years of high school. One last summer. SF Studios has started principal photography on Pretty Young Summer (Smukkest), the final film in the popular Danish Pretty Young trilogy. Produced by Marcella Dichmann, the film will premiere in cinemas in autumn 2027. SF Studios handles Nordic distribution, with LevelK managing international sales.

26/5/2026

Production underway on Rocky The Troll with lead cast revealed for new Norwegian family film

A new Norwegian family adventure is taking place in the dramatic landscape between Dovre and Trollheimen. From Motion Blur, part of SF Studios, and the team behind Troll and Troll 2, Rocky The Troll brings a fresh take on Nordic troll mythology. Filming is currently underway in the capitol of trolls, Oppdal, Norway.

13/5/2026

SF Studios unveils first teaser for the Norwegian comedy The Pension Heist

The first teaser for SF Studios’ upcoming distribution title The Pension Heist has been released, giving audiences a first look at the Norwegian comedy starring Hege Schøyen, Anne Marie Ottersen and Anette Hoff. The film will premiere in cinemas across Norway on October 16.

12/5/2026

SF Studios begins production on The Closed Book starring Alba August and Gustav Lindh in a new film by Charlotte Sieling

The feature film adaptation of The Closed Book is now in production. Director Charlotte Sieling has begun principal photography, based on the bestselling novel by Jette A. Kaarsbøl, with Alba August (Becoming Astrid, Bullshit) and Gustav Lindh (The Northman, A Prayer For the Dying) starring as Frederikke and Frederik. The Closed Book is produced by SF Studios, with Lars Bredo Rahbek and Mette Marie Munch-Petersen as producers, with planned premiere in cinemas in summer 2027.

05/5/2026

No Rest for the Wicked selected for Fantasia International Film Festival

SF Studios’ feature film No Rest for the Wicked has been selected for the Fantasia International Film Festival in Montreal, where it will have its world premiere this summer. The film will compete for the coveted Cheval Noir top prize in the festival’s main selection. 

23/4/2026

The official teaser for the feature film Beloved is now released

The official teaser for the film Beloved has now been released, offering a first look at the upcoming Norwegian feature film written by Nobel Prize laureate Jon Fosse and directed by Erik Poppe.

27/3/2026

SF Studios secures film adaptation rights to Sara Blædel’s popular children’s crime series

SF Studios has acquired the film adaptation rights to Sara Blædel’s popular children’s crime series De Berygtede (The Notorious), including the first book The Notorious: The Mystery of the Blue Lady. Already a major success among young readers, the series will now be developed into a Danish family film produced by SF Studios, with Sara Blædel closely involved in the creative process.

26/3/2026

SF Studios strengthens SF Anytime with Katarina Werner as new EVP & General Manager

SF Studios today announces that Katarina Werner has been appointed EVP & General Manager SF Anytime, effective June. With more than 15 years of experience scaling digital, subscription, and content-driven businesses across media and streaming, she will lead the continued development and growth of SF Anytime.

16/3/2026

Greenland is suddenly everyone’s business - now it’s Blockbuster’s too

And yes, Greenland 2: Migration premieres at the same time. Greenland has recently found itself at the centre of global headlines and geopolitical conversations. Now, it’s getting another kind of attention: The streaming service Blockbuster is officially launching on the island.

19/1/2026

Eagles of the Republic by Tarik Saleh Wins Six Guldbagge Awards

Tarik Saleh’s political thriller Eagles of the Republic enjoyed a major triumph at the Guldbagge Awards, Sweden’s national film awards, held this evening at Cirkus in Stockholm. The film won six Guldbagge Awards, including Best Film, Best Screenplay, and Best Male Actor in a Leading Role for Fares Fares.