Joshua Mehr new CEO at production company FLX

13 November 2023

Copyright: FLX

Joshua Mehr has been appointed new CEO of FLX, effective from January 8, 2024. Joshua has a long and broad experience from the film and TV industry and has during the last nine years worked as Head of Business Affairs at FLX with internationally acclaimed productions such as Sunny Side, The Bonus Family and Quicksand. FLX is one of Scandinavia’s largest and fastest growing production companies and is owned by founder and creative director Felix Herngren and current CEO Pontus Edgren together with majority owner SF Studios.

"I am very happy that Joshua Mehr, who has an extremely good understanding of the industry and FLX in particular, has agreed to take on the role as CEO of FLX. I also want to take the opportunity to thank Pontus Edgren for his fantastic work in building FLX to become one of Scandinavia's most successful production companies. We very much look forward to continuing our great collaboration under Joshua's leadership”, says Iréne Lindblad, CEO of SF Studios and chairman of the board of FLX.

FLX has built its success by producing high quality content that appeal to a broad audience and by combining high level of creativity with strong business focus. Joshua Mehr joined the company in 2015 as Head of Business Affairs, after having a similar role at the production company Another Park Film. Current CEO of FLX, Pontus Edgren, has chosen to leave FLX on his own initiative and he has been in dialogue with FLX's owners for some time to ensure a smooth succession.

“I am really grateful for all the fantastic years with Pontus as CEO of FLX. As a smart strategist with clever humor and a lot of heart, he has made FLX grow into one of Sweden's largest production companies and a very fun workplace. I now look forward with joy to an exciting new time at FLX with Joshua Mehr at the helm where his wise, creative and multi-faceted ideas can continue to drive FLX's success", says Felix Herngren, founder, partner and creative director for FLX.

“With clear and strong leadership, FLX has gathered some of the industry's best and created a fantastic platform for creators. I want to thank Pontus for nine fantastic years together. It feels very exciting to now continue building the company together with Felix and all employees as we enter a new phase. FLX has always had a huge breadth and is well positioned in a changing market”, says Joshua Mehr.

For more information, please contact:
Kristina Linglöf, EVP HR & Communications SF Studios,, +46 70 305 22 27

About FLX
FLX, one of Scandinavia's largest and fastest growing production companies founded by Felix Herngren, is behind tv-series such as Sunny Side, Bonus Family, Love & Anarchy, Quicksand, feature films such as The 100-Year-Old Man Who Climbed Out of the Window and Disappeared, Sunny Side (the movie), Bert’s Diary, Day by Day, Comedy Queen, non-scripted productions such as Komiker utan Gränser, Barncancergalan, Luuk & Hallberg, and is a producer of commercials and branded content for brands such as DN, IKEA, Generation Pep, FELIX, Swedish Pensions Agency, VISA, Tetra Pak och Ikano. In 2019, SF Studios became the majority owner of FLX, and Pontus Edgren and Felix Herngren have since remained significant minority owners in the company.

About SF Studios
SF Studios, established in 1919, is one of the world’s oldest film companies. Today SF Studios is the leading film studio in the Nordic region with its headquarters in Stockholm, Sweden and offices in Oslo, Copenhagen and Helsinki. The company is producing and distributing feature films and TV series as well as providing the streaming service SF Anytime. Alongside its own production operations including Paradox, SF Studios owns the production companies FLX and Motion Blur and is part of the leading Nordic media company Bonnier.