SF Anytime has had a strong growth in the Nordics, especially in Sweden, the last years with over 450% growth* for their own direct-to-consumer service. A next strategic decision is to enter new and existing markets even more aggressively and the Baltic area is one example.

“The Baltic countries are interesting markets for us with enormous potential. We are very excited to enter into this partnership with TV3 Group, the biggest Pan-Baltic media house with multiple linear and digital platforms across all three countries and who also have a deep understanding of how they will present and market their service towards the end-consumers”, says Jens Håkansta, EVP Digital Services.

SF Anytime will provide movies from all the major film studios** to TV3 Group, and the end-consumers will have the chance to take part of the content from 2020 and onwards. SF Anytime is a digital video on demand service where you rent or buy movies one at a time, meaning no subscriptions and no need for customers to commit to a fixed period. This model of payment gives SF Anytime and its partners, such as TV3 Group, access to all the newest movies from the content distributors before they reach the subscription services and pay-tv channels.

TV3 Group enters the Transactional Video on Demand market by partnering with SF Anytime. They have strong foothold in media in all three Baltic territories, owning the biggest local Free TV channels TV3, movie and sports Pay TV channels TV3 Film and TV3 Sport, SVOD platform Go3, etc.

*Growth 2016-2019
**Disney, Warner, Universal, Sony and Paramount

For more information, please contact:
Jens Håkansta, Head of Digital Services at SF Studios, +46 76 050 89 20
Jessie Ross Skärvad, Head of Marketing & Sales Digital Services, SF Studios, +46 73 926 78 10

About SF Anytime
SF Anytime, founded in 2002, is the leading Video on Demand service in the Nordic and Baltic region. SF Anytime’s service is available both through leading partnerships with TV operators and OTT partners (B2B) and direct to consumers (B2C) offering everything from the latest Hollywood blockbusters to arthouse films and TV series. SF Anytime is a part of SF Studios, a leading Nordic film studio and the core business includes production as well as distribution of feature films and TV series, and finally, digital services - SF Anytime and SF Kids. SF Studios has its head office in Stockholm, Sweden and subsidiaries in Oslo, Copenhagen, Helsinki and London.

About TV3 Group
The biggest Pan-Baltic media house in the region with a multitude of services and products. Business, currently owned by TV3 Group, was part of Modern Times Group (currently NENT) since 1993. In Fall 2017, MTG sold its Baltic business to an American company Providence Equity Partners, which already owned the biggest local mobile operator BITE.

TV3 Group owns 11 Free TV channels, 3 Premium Pay TV channels, DTH operations Home3, radios, numerous news and entertainment web portals, including a newly relaunched digital video hub Go3. It’s the owner of the most loved and recognized media brand in the Baltics – TV3. In October 2019, TV3 received 3 awards at Baltic Brand Forum and was recognized as “The Most Influential Media Brand in the Baltics”.