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SF Anytime launches Vipps payments in Norway

8 October 2020

SF Anytime

SF Studios' streaming service SF Anytime has had Swish as a payment method with great success since 2018. The number of transactions paid with Swish is steady at 85% compared to payment by credit and debit card and now the streaming service launches Vipps as a possible payment alternative in Norway.

     "At SF Anytime we believe that it should be safe and frictionless to watch your favorite movies and TV series. To make the SF Anytime experience even better, we now - as the first streaming service - make Vipps available for our Norwegian customers to make the checkout process as seamless as possible. The launch has been a great success, and over-night 2/3 of our Norwegian customers pick VIPPS to complete the purchase at SF Anytime, says Ted Björling, Head of Customer Experience and Engineering at SF Anytime.

"Vipps is all about simplification, and we are really excited to also simplify the streaming experience with SF Anytime. The immediate success is proof that the time for CVC and long card numbers is long overdue", says Vegar Heir, Chief Commercial Officer at Vipps.

For more information, please contact:
Ted Björling, Head of Customer Experience & Engineering SF Anytime, +46 70 817 04 44
Hanne Kjærnes, Press contact Vipps, +47 997 41 263

About SF Anytime
SF Anytime, founded in 2002, is the leading Video on Demand service in the Nordic and Baltic region. SF Anytime’s service is available both through leading partnerships with TV operators and OTT partners (B2B) and direct to consumers (B2C) offering everything from the latest Hollywood blockbusters to arthouse films and TV series. SF Anytime is a part of SF Studios, a leading Nordic film studio and the core business includes production as well as distribution of feature films and TV series, and finally, digital services - SF Anytime and SF Kids Play. SF Studios has its head office in Stockholm, Sweden and subsidiaries in Oslo, Copenhagen, Helsinki and London.

About Vipps
Today, Vipps is the leading company in smart payments in Norway. Vipps is a Norwegian company that benefits from being part of a society that quickly uses new technology. Vipps makes it liberatingly easy to pay or identify. It is safe and done in no time, just as it should be. Vipps is here to simplify everyday life.

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