SF Studios appoints Michael Holmberg as new Head of SF Anytime
Copyright: SF Studios
With over 3 million active customers and a growth of 400% during the last 5 years, Michael Holmberg joins SF Studios as new Head of the streaming service SF Anytime. His responsibilities will be to drive further expansion and growth of the digital transactional business.
SF Anytime has had a strong development in recent years and has strengthened its position in the increasingly competitive streaming market. In 2020 alone, SF Anytime's consumer platform grew by 35%. SF Anytime offers a broad range of new films and TV series from the US majors and Nordic film companies as well as an extensive library of content. Today SF Anytime offer more than 12.000 movies and 4.000 series episodes.
"I am extremely happy that Michael has joined us. He is a highly regarded leader with solid experience in driving growth and digitalization in rapidly changing industries in an international environment. Michael has a great understanding of consumer behavior and what is required of SF Anytime to further grow and strengthen its position”, says Michael Porseryd, CEO of SF Studios.
Michael Holmberg has spent most of his professional life in the sports and gaming industries, most recently he served as Group CEO of the Malta based publicly listed company Raketech Group. Prior to that, Michael held the position as Group CEO at Bethard Group and as General Manager at Rational Group Malta, where he established PokerStars’ European operations.
“When I received the offer from SF Studios, it was an obvious choice to say yes. I see a great potential in SF Anytime and it feels extremely inspiring to continue to build SF Anytime's digital business and brand in Sweden and internationally", says Michael Holmberg, Head of SF Anytime.
During the ongoing pandemic, some film studios have chosen to move their theatrical releases to streaming services. SF Anytime has had great success with early releases of among others the documentary Greta. On Friday January 29, the Swedish Guldbaggen Award-winner Run Uje Run (Spring Uje Spring) will have an early release at SF Anytime.
Michael Holmberg joins the company in January 2021 and reports to SF Studios' CEO Michael Porseryd.
For more information, please contact:
Michael Holmberg, Head of SF Anytime, +46 72 441 64 66
Kristina Linglöf, Head of HR & Communications, SF Studios, +46 70 305 22 27
About SF Anytime
SF Anytime, founded in 2002, is the leading Video on Demand service in the Nordic and Baltic region. SF Anytime’s service is available both through leading partnerships with TV operators and OTT partners (B2B) and direct to consumers (B2C) offering everything from the latest Hollywood blockbusters to arthouse films and TV series. SF Anytime is a part of SF Studios.
About SF Studios
SF Studios is one of the world’s oldest film companies and is celebrating 100 years in 2019. Today SF Studios is the leading film studio in the Nordic region with its headquarters in Stockholm, Sweden and offices in Oslo, Copenhagen, Helsinki and London. The company is producing and distributing feature films and TV series as well as providing the digital services SF Anytime and SF Kids. SF Studios is part of the leading Nordic media company Bonnier.
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